Digital Billboards & RoI

Digital Billboards

Digital billboards from hoarding advertising agencies in Chennai are undoubtedly a necessary tool when it involves brand awareness and brand building. By enabling brands to create relevant information available in one place, interactively. These are robust and effective means of audiovisual communication.

Already explained in a very previous article, programmatic advertising could be a digital trend, which allows for a definite reach of a campaign or advertising.

Adinn offers software which will be integrated into the digital billboards advertising company in Chennai supporting innovative image analysis techniques that uses a typical webcam and video analysis systems that perform a facial analysis of the folks that watch the contents that bear the digital displays – the RealCatcher.

This analysis has several advantages for companies and makes, like to supply greater efficiency within the expenses, being possible to segment the general public.                         

Return on Investment

From start-up to traditional distributors and display providers, most are searching for the following innovation they’ll invest in, to extend revenue and customer satisfaction.

Without a straightforward and quick way of calculating ROI (Return on Investment), we will say that digital multi-factories are devices which will meet expectations and make a giant impact on customers.

Adinn could be a worldwide reference within the development and manufacture of multimedia kiosks, digital billboards, self-service equipment, interactive tables, and other digital solutions for all sorts of sectors and industries.

With quite 17 years of experience, it already incorporates a very high know-how on the market and recognizes the investment that’s made in interactive digital kiosks.

Recently, the corporation has realized a project for the NOS ALIVE, a music festival that happens once a year in Portugal. Personalized and interactive, this can be how Adinn digital billboard advertising in Chennai has welcomed visitors to NOS ALIVE. Prepared to produce a nice experience and with different functionalities like:

Taking selfies – Interactive photo, a time when the audience can commemorate and keep a singular souvenir of the event;

View the program of the event;

Consult the location map – Wayfinding;

Provide the general public transport timetable available for the event;

Among other features

The results couldn’t be more surprising, over 50,000 interactions with digital billboards, quite 6000 selfies and 10,000 those that used wayfinding service to locate themselves within the space of the event.


More than digital, the interactive billboard consists of a collection of software and applications that allow intelligent navigation. That is, it’s possible through these technological equipment:

Wi-Fi hotspot super fast through smartphone/tablet (Hot SMS and Geo SMS);

Advertising and promotions;

Video conferences and take selfies (integrated camera);

Connection via VOIP;

Internet browsing;

Query services and maps – Wayfinding;

Help Point;

Mobile phones charging.

With the benefit of connection (internet, GSM, etc.) the digital billboards are easily managed remotely.

The display of what’s happening in real-time on social networks is now a tool also employed in digital billboards. the reality is, this provides interactivity. Mainly, in fairs and events, the visitors pass through digital billboards, the tweets, and posts of the remaining social networks, through the hashtag of the event.

Companies leverage and increase the intended reach during this way. Citizens’ adaptation to the current kind of system is fast and has excellent feedback.

The users through the digital billboards have at their disposal information points equipped with the applications of technology of the last generation.

It should even be noted that an ad could be a monolithic block in lacquered steel, chrome steel, or aluminum structure with 3mm thick, with electrostatic painting and anti-graffiti treatment.

Adinn could be a producer and supplier of digital kiosks and interactive kiosks and operates in various sectors. we all know that the success of a corporation is linked to its strategic plan, which brings citizens closer to digital technologies, promoting the sharing of positive experiences.

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